What are your thoughts, experiences, and knowledge about ghostwriting? Join us as we dive in to this great question by Sean!
I think the best way to tell explain why writers take on ghost projects is to cover the reasons ghostwriting rocks!
Ready? Let’s do it!
One of the most common reasons writers take on a ghostwriting project is to gain experience. Since you can’t put a ghostwritten piece in your portfolio unless it is okay with the client, it makes the most sense to use it to gain experience. Make money while learning? Yes, please!
2. IT’S LUCRATIVE
Fellow freelance writer and Healthcare Marketing Network member Vicky Warren says she has learned ghostwriting clients tend to pay more because they don’t have the time to do it! Ghostwriters can charge up to 30% more per word (insert the lyrics to Abba’s ‘Money, Money, Money’ here).
3. EASIER TO LAND GIGS
If you’re looking for a writing opportunity and haven’t had much luck, ghostwriting could be your next logical step. Most clients will jump on board with the idea of you ghostwriting for them before they’ll agree to let you guest write on their blog, which makes it the simpler route for landing gigs. In addition, clients who want to ramp up their traffic know that quality content plays a significant role in doing so. In short, clients are willing to pay for quality content because they just don’t have the extra time to put into their blog.
4. WRITE FOR ROCKSTAR THOUGHT LEADERS
Being in the shadows isn’t always a bad thing! Ghostwriting often allows you to work with and/or for some amazing people! Working for industry thought leaders is very fulfilling and almost always provides a learning opportunity (or two)!
5. YOU DON’T HAVE TO MARKET A THING
After you post an article on your blog, you’re responsible for getting it a little lovin’. You may find yourself on social media sharing it, emailing it to fellow colleagues, or telling your friends about it. When you work for a ghostwriting client, that’s all on them!
6. YOU DON’T WANT TO BE KNOWN FOR THAT NICHE
Some writers take on a project that’s out of their niche, so they’d rather not be known for it. For example, I could write a fantastic article about the benefits of medical marijuana, but that isn’t something I necessarily stand for. I’m not totally against it, but I’m not “all in” either. When ghostwriting you can write for a client, but still keep your name off it.
Before jumping into a ghostwriting project, I’d recommend thinking about why you’re doing it. Try asking yourself these two important questions:
- Will it bother me not to receive credit for my work?
- Will I be okay with my work being edited beyond my control?
There are very successful ghostwriters that love what they do and wouldn’t have it any other way! If you want a job that is lucrative and enjoy writing for companies, ghostwriting could be a great addition to your list of services!
Do you ghostwrite? What other pros can you add to the list?